Created in 2010, Canadas Talent is a digital magazine startup run by a group of young music and journalism entrepreneurs that was eventually expanded with the help of Ryerson's project incubators, the Transmedia Zone and Music Den. In 2014, I joined as co-producer and assisted with the coordinating of the team, the company's creative direction, and various production roles.
With the goal of presenting high-quality content from a youth perspective, we created a platform that offered young people the opportunity to gain firsthand experience working in the fields of journalism and communications while also promoting Canada's music industry. By covering hundreds of events and festivals featuring Canadian talent, our interviews, reviews, and various initiatives also served to build a database of biographies and documentaries so audiences can learn more about the great artists of our nation.
Visit the website.
The first part of the project was launched in 2010 by producer Beatrice Hanley and her friends with a blog and YouTube channel featuring exclusive interviews and behind-the-scenes videos. The launch of Canadastalent.com marks the end of the first stage and the beginning developing new ways to further promote Canadian artists at both locally and nationwide.
Following a new partnership with Ryerson's Transmedia Zone and Music Den, Canadas Talent expanded its team and explored the platform as a digital magazine. It was one of the first media and promotion project of its kind that has been developed by such a young entrepreneur and run by a team of teens and young adults who share her passion, drive and vision.
But what I am saying is music is alive and well. Because there's a group of young 'uns who care just as much as their forebears, at least up here, where the tunes come first and being rich comes later, if at all.
And that's the way it should be. Which is why I love Canada so much.
- Bob Lefsetz
Partnerships and Press
Content on this page and homepage courtesy of the CanadasTalent team